How to create your own private label Rum
Discerning drinkers are increasingly looking for unique, high-quality products that offer exceptional quality, authentic storytelling, and a unique taste. These ever-evolving expectations are shifting the landscape.
As they do, they are opening unprecedented opportunities for retailers, distributors, and entrepreneurs to develop their own private label Rum products that can win market share, build brand loyalty, and deliver impressive profit margins.
The rise of private-label spirits
The growing popularity of private label products across global markets is driving a remarkable transformation in the spirits industry. No longer viewed as merely budget alternatives, today's private label spirits are not only challenging established brand names in both quality perception and sales growth. In many cases, they are outperforming them.
Private-label alcohol across the world
And this momentum continues to accelerate worldwide. According to 2024 research by Chicago-based firm SPINS, private-label alcohol sales in the US have surged by 12% over the last 12 months, with a 15% increase year-to-date and an impressive 23% growth compared to 2022 figures.
Nor is the trend limited to the American market. Throughout both Europe and the UK, supermarkets, major retailers, and independent bottlers are rapidly expanding their private label portfolios. With consumers ever more open to exploring private-label alternatives, high-quality, cost-effective solutions from bulk spirit suppliers are in demand.
Private-label Rum is growing fast
In fact, private label Rum is emerging as a standout performer within the industry and growth is overtaking that of some of the industry’s household names. Research shows that white label Rums now command a leading 9% share of the market, surpassing these more traditional established brands. This remarkable rise not only demonstrates the growing consumer acceptance of private label Rum. It also points to the significant opportunities that are out there for any ambitious business looking to break into the space.
Private label Rum: a growth driver for retailers
To sum up, private label Rum offers a range of strategic advantages for retailers and brand owners alike - and these opportunities go far beyond mere market entry. Think products (and associated distribution, marketing and pricing) customised to specific goals and hHigher levels of differentiation through exclusive varieties.
Your brand. Your way. Your say.
One of the most compelling benefits of creating a customised Rum brand is the unprecedented level of customisation and control involved.
By crafting and purchasing a bulk Rum blend directly from established sources, you’ll gain significant influence over product quality and characteristics. For example, E&A Scheer allows you to build your bespoke Rum profile based on eleven distinct aspects, ranging from desired taste profiles to the targeted price point.
This control reaches across every aspect of the process, from bottling and packaging to marketing and distribution. It’s the kind of flexibility that allows brands to allocate resources precisely where they'll deliver maximum impact.
Finally, private label brands can quickly adapt to evolving market preferences, working with suppliers to refine flavour profiles and ensure their products remain aligned with emerging trends.
Brand differentiation
In a hyper-saturated market, strong differentiation is essential for success. Private label Rum provides you with the ability to offer a unique and standout spirit that is, quite simply, unavailable elsewhere. Start attracting discerning consumers and you take the first steps to building a strong competitive advantage, nurturing customer loyalty and driving repeat purchases.
The X factor is especially valuable when it comes to customer retention. When consumers discover a Rum variety they enjoy that's only available in a specific place, they're naturally incentivised to return. That’s not all. Private label Rum also allows outlets and retailers to showcase the authentic stories of craftsmanship and expertise that shape their products, tapping into the growing trend towards premiumisation that continues to influence the spirits market.
The consumer shift towards private label
The rising popularity of private label Rum delivers an attractive range of benefits to brands and businesses, outlets and retailers. At the same time, it offers a number of advantages to the consumer, particularly in the form of affordable quality and unique drinking experiences.
Quality products at an affordable price
With an increasing number of consumers drinking less alcohol, particularly in the younger demographics, the philosophy of ‘Drink less, but better’ is a trend to keep your eye on. Add on a greater interest in—and knowledge about—spirits production, and the result is a market tailor made for high quality Rum.
At the same time, modern consumers understand that high quality doesn't necessarily come with a high price tag. By offering the ability to exert a certain level of control, private label Rum can deliver quality at a competitive price, which ticks every box for value-conscious consumers seeking authentic experiences without breaking the bank.
Unique offerings
On another note, private label Rum also meets the growing trend towards exploration and discovery. By sourcing distinctive Rums from interesting origins or developing innovative taste profiles that move away from the usual commercial offerings, private labels can craft a unique experience drinkers won’t find anywhere else.
Brands that have already made their mark
We ‘re already seeing private label Rum achieve an impressive level of success in the market. Notable examples include Aldi's Seadog Premium Spiced Rum, which earned international recognition when it was crowned one of the world's best black spiced Rums in 2019.
Not what you’d normally expect from a supermarket private label, right? But times are changing and Aldi’s success highlights the potential and the opportunities out there. Similar success stories continue to be written as retailers and entrepreneurs leverage quality sourcing and expert blending to create distinctive Rum offerings that resonate with consumers and critics alike.
Your first step: finding a trusted Rum supplier
Maybe you’ve already considered creating your own private label Rum. Or perhaps you’re now developing a taste for the idea having seen the advantages on offer. Either way, one of your key first moves will involve selecting the right supplier.
Your ideal partner not only brings access to a wide range of high quality Rum blends, but also the expertise to create and supply distinctive blends with consistent quality over the long-term.
E&A Scheer: the expert Rum blenders
E&A Scheer offers over three centuries in sourcing, supplying and blending Rums. Today, our unrivalled collection comprises Rums from over 40 origins and distilleries worldwide. This extraordinary range of flavour profiles and characteristics allows our Master Blenders to transform your ideal private label Rum into a reality.
Our scale and experience also ensure you can depend on consistent taste and quality batch after batch, year after year - a critical factor for building consumer trust and brand reputation.
By sourcing Rums from diverse regions worldwide, we mitigate any potential supply disruptions to guarantee availability regardless of fluctuations in regional harvests or production challenges.
Our dedicated Blending Tool makes it simple to kickstart the whole process by taking you through each step to identifying your ideal flavour profile.
Develop the Rum that sets your brand apart
The market for private label Rum continues to grow and no wonder, with the opportunities on offer making an extremely compelling case.
Increased consumer loyalty, higher profit margins, and strong brand differentiation combine to form a compelling business case for jumping on the bandwagon of a fast-growing segment.
If you’re ready to take the next step, partnering up with an established expert who understands both the art and the science of blending unique, high quality Rums will offer the safest route to success.
Whether you're an established retailer looking to expand your spirits portfolio or an entrepreneur seeking to create a distinctive new brand, nobody is better placed than E&A Scheer to help you build and maintain sustainable success for the long-term.
Want to get started? Get in touch or try out our unique Blending Tool.
