---
title: "Behind the brand: A conversation with Andrew Nicholls"
description: "Explore our new Rum series. Behind the brand: A conversation with Andrew Nicholls. Co-founder of ShakaCan and William George Rum."
---

[News & downloads E&A Scheer ](https://www.rum.nl/en/downloads/eascheer)

# [Behind the brand: A conversation with Andrew Nicholls](https://www.rum.nl/en/downloads/eascheer/behind-the-brand-a-conversation-with-andrew-nicholls)

 Written by [E&A Scheer](https://www.rum.nl/en/downloads/eascheer/author/ea-scheer) | Jun 24, 2025 9:00:00 AM

[View full post](https://www.rum.nl/en/downloads/eascheer/behind-the-brand-a-conversation-with-andrew-nicholls)

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